Rolling through downtown Seattle are two Metro buses replete with brand new 15-foot ads for Blooma Tree Experts LLC. "We wanted to try something new, something different," said Martin Macauley, the owner of Blooma. "We aimed for an ad that was clean and simple, and hopefully memorable."
The two new ads feature an actual Heritage Tree of Seattle with Martin partially hidden in the branches, hand-pruning to maintain the tree's beauty. "I wanted a real tree that we've actually worked on," said Martin, "rather than some random picture from the internet. That picture shows that the homeowner trusted us to prune his precious Heritage Tree, and that's really special to me."
The rest of the ad includes a soft green background with Blooma's motto: We Make Your Trees Living Works of Art. "Having ISA Certified Arborists in charge of each job is one of the ways we set ourselves apart from the other tree companies around," said Martin.
"Passing the ISA certification test is very difficult, very demanding," Martin continued. "Then we have to maintain it with 30 education units every three years, and that's tough to do. The ISA Certification means we are well-trained in the very latest research about tree health, tree removals, and safety. When we prune a tree, we follow all ISA guidelines, ensuring a healthy, aesthetically pleasing tree."
The tree experts at Blooma are excited about this new move for the growing company. Even Martin's grandson is keeping an eye out for the new buses, asking, "Is Grandpa going to let other people ride his bus?"
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